Using video for branding and marketing is not a new concept in B2C (business-to-consumer), but there remains scepticism when it comes to B2B (business-to-business). In this fast-paced world, written content may not capture your buyers' attention effectively, as attention spans are shrinking faster than a sandcastle in a storm. Marketers and brands are striving to stand out, to grab their audience, and to hold onto their attention.
Modern audiences are scrolling through feeds, watching tutorials, and catching up on entertainment – all while juggling work, errands, and personal lives. This means brands can no longer afford to be passive bystanders,they need to strategically position themselves to become a natural fit in the already-established media consumption of their audience.
The demand for video content isn't just a trend; it's a necessity. According to a HubSpot survey, a staggering 54% of consumers actively seek out video content from the brands they support. This preference isn't random – science backs it up. Our brains process visual media 60,000 times faster than text; thus, we are drawn to videos.
Furthermore, a whopping 80% of all internet traffic is video, highlighting its dominance in today's content landscape.
7 reason why B2B need video marketing in their strategy
Using videos can significantly boost your SEO results. Research from SEMrush shows that nearly 28% of mobile search results in the US include videos. Search engines like Google prefer pages with video because they increase how long people stay on a page and reduce how often they leave without engaging.
By adding videos to your website, you can make it more likely that people will find your content in search results. Videos tend to keep visitors interested longer, which indicate search engines that your content is valuable. This can improve your rankings in search results, making it easier for people to discover your website.
Videos also make it easier to explain things clearly and keep people engaged. By creating videos that include relevant keywords and information, you can improve your SEO strategy while connecting better with your audience.
Repurpose your videos into short clips and use them on socials
60% of short-form videos are viewed for 41% to 80% of their total length. Social media algorithms tend to prioritize short-form videos, frequently highlighting them in users' feeds. To maximize engagement, consider transforming your longer videos into shorter clips. This approach not only captures viewers' attention more effectively but also allows you to repurpose and extend the reach of your existing content.
Know how your engagement = know your audience
Tracking engagement metrics is important because they show how well your content resonates with your audience. Recent reports highlight the effectiveness of video content: 87% of businesses have noticed longer visits on their websites, while organic traffic to landing pages can surge by up to 157%. The power of video in boosting audience interaction and attracting more visitors to your online platforms. As a result, businesses are increasingly prioritizing video as a key tool to enhance engagement and reach their target audience more effectively.
